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Pringles Extreme Case Study
Integrated marketing campaign for launch of new product
It’s not digit-all in store
Cape Town, South Africa I’m cautiously optimistic about the potential of digital display in-store. I am, if you wish, a detractor as current execution has left me indifferent. Overall most …
Levi’s® Turns Shopper Mannequin Inside Out
Cape Town, South Africa It’s not often that I share or write about sublime shopper executions but this initiative blew me away. In fact, this is a first for me …
South African Windows Shot 3 Days Before Valentine’s Day
South African Windows Shot 3 Days Before Valentine’s Day 6 Parts
If liquor is going dark, where’s the light from in-store?
In South Africa, liquor retail is only geared for destination purchases. You’re either looking for your brand or a good deal in a specific category. Whichever the case, it’s a …
It should be point of behaviour display
Cape Town, South Africa One of the questions that I often field is why retailers in general are limiting creativity and opportunity when it comes to point of purchase (POP) …
